Through an elegant logo, gentle black and white imaging and a bold step away from the commonly used pastels Tranquility in Birth's brand is unique, relaxing and sensitive.

For each aspect of the brand we made sure to soften the black and white approach with images that invoke calming thoughts and generous type spacing.

Most importantly the design had to reflect Leigh Fenly's unique attention to detail and gentle approach to child birth. Every cropped image, black and white contrast and text/image placement had to be perfectly balanced and extreme attention was given to the amount of white space to give the layouts room to "breath".

The launch of Tranquility in Birth has thus far been very successful, and we are looking forward to more designs in the near future. Stay tuned.

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